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Service · 04

Founder / CTO Advisory

Regular strategic sparring for the people making decisions about AI, product and technology.

Who it’s for: For founders, CTOs and product leaders.

Not for organizations that need a committee and a six-month slide process.

Book a call — 15 min
format
regular sessions
scope
AI · product · technology
outcome
faster decisions
price
from €1,000 net / month
( 01 )

AI decisions happen too slowly — or follow the hype.

Too much noise, too few calls: what to build, what to buy, what to skip. Sparring gives you a second pair of eyes from someone who builds on agents daily.

( 02 )

What you get

  • Regular decision sessions
  • Roadmap and architecture review
  • Tool and vendor assessment
  • Technical and product priorities
  • Fast hype-vs-value teardowns
( 03 )

How it runs

01StartContext: product, team, plans, decisions made so far.
02RhythmA steady cadence of decision sessions and availability in between.
03ReviewEach quarter we check whether the engagement actually changes decisions.
( 04 )

Pricing

from €1,000 net / month

Sparring€1,000 / month1 session a month + async decision review
Decisions€2,000 / month2 sessions a month + priority async access
CTO / AI Partner€4,500 / monthweekly cadence + real availability between sessions
  • monthly billing, leave anytime — no multi-year contracts
  • quarterly review: the engagement lasts as long as it changes decisions

As of: August 2026

( 05 )

Run your own numbers.

Advisory pays for itself when it unblocks decisions. Price a month of delay and compare it with the annual cost of the package.

Your numbers

€ / mo
mo / yr

The math

how many times advisory pays back in a year

2.1× — how many times advisory pays back in a year
value recovered per month (average)
€4,167
value recovered per year
€50,000
package cost over 12 months
€24,000
a year of advisory pays back after
~5.8 mo

An estimate built on the numbers you enter — not a promise. The quarterly review makes sure the engagement lasts only as long as it changes decisions.

( 06 )

Before you book a call.

What does it cost and how long do I commit for?

From €1,000 net per month, billed monthly, leave anytime — no multi-year contracts. Every quarter we review it: the engagement lasts as long as it genuinely changes your decisions.

What does a single session look like?

You bring a call that is stuck: architecture, a vendor, a priority, a roadmap. You leave with a recommendation and the reasoning behind it. Between sessions I’m available to quickly break down whether something is a fad or real value.

When does advisory stop being enough?

When you need decisions rather than recommendations. In advisory, the decisions and the accountability stay on your side. If technology or product needs an owner, the right form is a fractional CTO or CPO at €7,500–12,000 net per month.

Do you also advise on tools and vendors?

Yes, that is one of the standing items: assessing tools and vendors, reviewing architecture and the roadmap, setting technical and product priorities. If you want hard numbers on what your AI actually costs, the AI Usage Audit is the separate service.

Who is this not for?

Organizations that need a committee and a six-month slide process. Sparring works when the person on the other side can make a decision in the same week we discuss it.

( 07 )

What’s next

The engagement lasts as long as it changes decisions — no multi-year commitments.

Instant slot

Book a call — 15 min